Effective Date: April 21, 2025
This Privacy Policy explains how lovonova.com  (“we”, “our”, or “us”) collects, uses, and protects your personal data when you visit and use our website and services. We are committed to complying with the General Data Protection Regulation (GDPR) and ensuring your privacy is protected.
1. Data Controller
Xian ZHANG LOVO NOVA  
29 Rue Arthur Useldinger
4351 Esch-sur-Alzette  
Luxembourg  
Email: service@lovonova.com  
2. What Data We Collect
We may collect and process the following personal data:
– Contact details (e.g., name, email address, shipping and billing address)
– Account information (e.g., username, password)
– Order details and purchase history
– Payment information (processed via secure third-party payment processors)
– Communication preferences
– IP address, browser type, and usage data (collected via cookies and analytics tools)
3. How We Use Your Data
We use your data to:
– Process and fulfill your orders
– Communicate with you regarding your orders or inquiries
– Provide customer support
– Send promotional emails (if you opt-in)
– Improve our website and user experience
– Comply with legal obligations
4. Legal Basis for Processing
We process your personal data based on one or more of the following legal bases:
– Performance of a contract
– Consent (for example, for marketing emails)
– Legal obligation
– Legitimate interests (e.g., to improve our service)
5. Data Sharing and Transfers
We do not sell your data. We may share your data with:
– Service providers who assist in order fulfillment, payment processing, or IT services
– Legal authorities if required by law
Your data is stored and processed within the European Union.
6. Cookies
Our site uses cookies to enhance functionality and analyze usage. You can control cookie preferences through your browser settings.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting requirements.
8. Your Rights
Under the GDPR, you have the right to:
– Access the personal data we hold about you
– Request correction or deletion of your data
– Withdraw your consent at any time (where applicable)
– Object to or restrict data processing
– Lodge a complaint with a supervisory authority (CNPD in Luxembourg)
9. Security
We implement appropriate technical and organizational measures to safeguard your personal data.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on our website.
11. Contact
For any questions or requests related to your personal data, please contact us at:  service@lovonova.com